Contact
- Website: http://akatzweb/emotions_in_marketing
- Location: United States
One-Line Bio
I'm a happy, comfortable family-man that relishes the advances in technology that lets me have a portable, challenging business and a life filled with love and without stress.
Biography
School of Journalism, University of Missouri
Degree in Advertising with Minor in Marketing and Literature.
Lieutenant in U.S. Navy, served as Crypto Watch Officer and Radio Officer on USS Hancock (CV-19), an aircraft carrier.
Over 30 years experience in advertising, marketing and research consulting. 15+ in advertising agency business-past 15+ in consulting.
Have worked with Fortune 100 and 500 brands as well as smaller organizations, such as hospitals, B2B, retail, new product development.
Earned a reputation as a "consultant's consultant" working on teams as primary driver or in the beginning, in a support role.
Worked for major brands such as Sprint, Sprint Canada, Pillsbury (and their major brands), Purolator, CIBC Bank (Canadian VISA), Dole Foods, United States Olympic Committee, Hallmark Cards, Faultless Starch and Bon Ami Cleanser, US West, ConAgra (many of their grocery brands), National Research Company, hospitals and hospital systems. Website entreprenuers such as MacMD Macintosh Computers, Bagettes PHoto Gifts and larger sites such as VHA-Laurus Medical Information Site-one of the first major healthcare website in the country. Total experience represents over 60 categories.
Interests
In Business: Creating a strategic foundation for successful businesses to help them grow, and for new and emerging businesses that do not have such a foundation. The focus points are: the Brand Strategy and the Emotion-based motive, covered in a Brand Foundation Plan. In my personal life: Fly fishing, sailing, reading, most forms of music, conversation, my wife Salli, our kids and grandkids, our friends, business, strategic problems, creative thinking, healthy lifestyle.
